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Superdry

“Avigilon Alta has exceeded our expectations, and we’re very happy. The image quality is fantastic, and Avigilon support has been great when we have questions.”

Richard Smith, Profit Protection Manager at Superdry

Designing a secure future for a global retailer

With Avigilon’s enhanced video image quality, smart analytics and seamless and remote third-party integration, Superdry has achieved wider coverage and lower operational costs.

Cloud-connected video

The cloud-connected Avigilon Ava security cameras make it easy for security teams to monitor events remotely across multiple sites.

Cloud video management

Reduce new camera investment with Avigilon Alta Aware video management systems as it integrates with third-party cameras.

AI-powered analytics

Avigilon Ava cameras are built with AI analytics that help security teams detect threats, helping to create safer environments.

Data-led decision-making

Avigilon Alta Aware provides insights, such as Heatmaps, that help management make decisions to improve store operations.

Creating safer stores for staff and customers

Read how Superdry adopted the Avigilon Alta video security solutions to enhance store security, improve store operations and gain valuable insights that help drive business decisions.

Challenge: Improve store security

Minimizing risks associated with high-volume foot traffic at their stores — such as theft, accidents and antisocial behavior — became Superdry’s top priority. To achieve this, they needed to replace their ineffective video security system and unify their security operations. In addition, the team wanted to streamline their fulfillment and retail operations by accurately recording out-of-hours deliveries and improving their internal processes, particularly when conducting procedural training.

Solution: Proactive video security

Superdry installed the Avigilon Alta solution to enhance store security, reduce theft and detect threats across their sites.

  • Exceptional clarity

    Superdry’s Avigilon Ava cameras offer sharp image quality, which has provided several benefits to their security team, including enhanced situational awareness.

  • Smart video analytics

    The Avigilon Alta system offers video search, audio detection and heat-mapping features, which have improved the ability of the security team to prosecute thieves.

  • Enhancing store operations

    The Avigilon Alta video security system’s alert function is very helpful, as it records deliveries and allows employees to track their fulfillment goals.

Result: Safer stores for all

Following the installation of their Avigilon Alta solution, Superdry’s stores have become safer for customers and employees alike. Advanced video analytics have also streamlined the fulfillment process. 

Now, as the company continues to grow and cement its position in the fashion and retail industry, Superdry can focus on its goal of becoming the number one sustainable style destination and lifestyle brand with the confidence of knowing that its people, property and customers are safe and secure.

Have questions? We can help

Our video security experts can help you implement the right security system for your business.